Machinho at Bauma 2025: A Success Story in Innovation

Machinho at Bauma 2025: A Success Story in Innovation
14 04 2025

We are proud to share the highlights of our participation at Bauma 2025, where Machinho was present in the Innovation Hall. Our stand attracted strong attention from both OEMs and end users, who showed great interest in our platform and the solutions we bring to the construction equipment industry. From the very first day, it was clear that our unique approach to digital sales and marketing resonates with the needs of the industry.

The conversations we had during the event confirmed that Machinho is becoming a trusted partner for equipment manufacturers and dealers across Europe. Many OEM representatives expressed their enthusiasm for the way we combine innovative digital tools, engaging content, and localized marketing strategies to help them reach new customers faster and more effectively. End users also responded very positively — appreciating our focus on making equipment comparisons more transparent, practical, and user-friendly.

"Bauma 2025 has proven once again that the construction equipment industry is ready for change. The level of interest we received shows that digitalisation is no longer optional — it is the future of equipment sales," said Barbaros Yargic, CEO of Machinho.

Overall, Bauma 2025 was not just an exhibition for us, but a milestone in our journey. The strong interest we received reinforces our belief that Machinho is filling a critical gap in the market and that our model creates real value for all sides of the industry. We thank everyone who visited our stand, and we look forward to continuing these conversations and building long-term partnerships. Machinho – Redefining how construction equipment finds its way to the right hands through digitalisation in sales.